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Study on the business model of the three party logistics enterprise under e-commerce environment

date:2017-03-09

1. e-commerce environment characteristics analysis
At present, the brand of electronic commerce in China is in the stage of steady development, it is not only the external environment for enterprise development, a powerful tool and means as well as the development of enterprises.
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The brand in Internet e-commerce is an open network environment, the application mode of browser / server based on the realization of customer and enterprise information communication, online shopping, electronic payment of a new mode of operation.
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The brand in the e-commerce environment, almost all businesses are all over the Internet to establish their own e-commerce website. Each enterprise introduces its own enterprise on the website, provides each kind of enterprise information, displays own product and the service, some also provides the electronic transaction method, carries on the on-line transaction. The general enterprise website provides the customer service pattern, provides the service for the user login visit, the information inquiry, the technical support. These websites can conduct business contacts, transaction activities and service activities for the vast number of consumers and the vast number of actual enterprises. The electronic commerce website of all these enterprises constitute the Internet companies in the world, they are the actual social enterprises in the online world of virtual reality, all enterprises in the online community, including the "double" face and operation mode, but also between enterprises mutual trade and business contacts, information communication etc..
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Improving the online society, in addition to the enterprise website, and government websites, banks, industry associations, intermediary organizations, agencies and schools website, these websites and websites together constitute a complete online community. This online society is the virtual and extension of the whole reality society on the internet.
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The basic characteristics of the brand of e-commerce environment can be analyzed from the following aspects:
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AP 1.1 highly developed information technology
Improving the environment of electronic commerce, the first is a highly developed information technology environment. The computer network based on Internet and Intranet, as well as the communication infrastructure based on telephone communication, optical fiber communication and broadband communication, provide a fast and unobstructed information communication environment. People use e-mail and other online information transmission mode, can quickly communicate information, document transmission data transmission, processing and storage, not only greatly enhance the work efficiency, but also greatly reduces the cost of operation, is the previously used artificial processing to do things, can now easily be able to do so.
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AP 1.2 free relaxed social environment
Improving the environment of electronic commerce is a relatively free and relaxed social environment. In the network society, enterprises and individuals are divided into different countries, provinces, regions and sectors, each grade level, these departments and regions and levels of segmentation and restrictions, resulting in a lot of constraints to our business. It takes a lot of time, cost, and energy to do things to satisfy all these constraints, and some things just don't work. However, in the online society, it can be said to be an unbounded environment, and the restrictions of regions, industries and levels are much less. The websites of all enterprises on the Internet are equal. There are no restrictions on the region, industry and hierarchy. As long as you do not violate the law, you can carry out a variety of business activities more freely. Now governments have also adopted a more liberal and liberal policy on the internet. Therefore, the online business operation should be much more convenient and efficient than the actual social operation under the network.
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Which was 1.3 distant and very close to the customer market and supplier market
Improving the environment of e-commerce, because it is an unbounded environment, so no matter how distant customers or suppliers, whether it is which country or a region, an industry which, which one level, both sides also know, there is no direct relationship, can be carried out in close contact with the internet. All these customers form the customer market of the enterprise. All these suppliers form the supplier market. Therefore, the enterprise and its customer market and supplier market can be accessible without hindrance. In this sense, the online social environment is purely based on the demand relationship environment, while the net reality environment is a demand based environment. Work in the network, in addition to the demand, also very complex social relations, including regional relations, industry relations, relationships, and relationships, inside and outside relationship, only the relationship between inside and outside, and all of these can dredge, do. The online business is much simpler, and enterprises and customers is a purely demand supply relationship. What to do, what to do, no need to worry about management relations, the impartiality of the work, objectivity is very obvious, high efficiency.
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1.4 complete business processing convenience of the brand
Improving the environment of electronic commerce, generally relying on e-commerce sites, all enterprises have set up their own e-commerce sites, they constitute a social network.
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The electronic commerce website of the brand in general, functions are relatively complete. For example, both:
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AP 1) Company Introduction and promotion, including the enterprise departments, and even some of the typical personal information, business development strategy, service commitment;

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